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... be the decline in the use of robotic install tactics by app marketers responding to Apple’s new policy,” said Fiksu’s chief executive Micah Adler in a statement. The crackdown has had huge implications for the types of ...
... standard is the ideal scenario for the industry. Without one on the horizon, the ad networks are key. Here at Fiksu, we’ve been actively surveying the 35+ ad networks and platform-exchanges we work with to determine the...
...Fiksu, a Boston-based start-up that helps developers obtain loyal app users, is training its sights on helping drive paid downloads with a new product called FreeMyApps. The service incentivizes iOS users to try traditio...
...Mobile app marketing firm Fiksu has new data today on the effect the post-holiday rush on mobile devices had on the number of apps downloaded throughout the month of January. In short, downloads skyrocketed last month, e...
...Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company's App Store Competitive Index , a measuremen...
... there is no Android-based tablet that can challenge the iPad. Further, payment processing is stronger on iOS. Fiksu data shows that for such apps loyalty is far stronger on iOS. However, these issues are being addressed...
... . Though U.S. iPhone owners may be downloading fewer apps, that doesn’t mean they’re using their phones less. Fiksu also tracks a metric it calls the Cost per Loyal User Index, which measures the marketing costs develop...
... app marketing techniques. It, too, is iPhone-only for now. At present, the average acquisition cost is $1.08, Fiksu found. This number represents a steady increase from $0.94 in March to $1.10 in June. Both tools could ...
...f one ad network (in contrast, there are several sources of similar data in the U.S. from the likes of Flurry, Fiksu and Millennial Media), it is nonetheless interesting to note the differences between iPhone and Android...
...ased company that helps developers acquire users, which showed the methods that are getting the most traction. Fiksu surveyed a bunch of different ad companies and found that OpenUDID has the second most support behind d...
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